I just smoked the Churchill last night. It is very good and the most appealing thing to me was its complexity. Nearly every puff had different notes and nuances. However, I'm not convinced it's worth the price tag. To me, for a third less, I'd go with the Reserva SW every day of the week. Same exact size but a much better value IMO. I must admit that I bought into the pre-release hype of the Verite and I certainly don't regret picking one up, but I believe there are better sticks out there for less money. (I should also state that I'm eagerly awaiting the 2009 Verite, especially since it uses the controversial Pelo de Oro leaf.